Badge Clothing
Dressing up a streetwear retailer with a sharp new website and signage to match
- Website
Badge Clothing is a North East-based streetwear retailer on a mission to deliver premium fashion without the premium price tag. Backed by extensive retail experience, the team is challenging the status quo – and proudly supporting football fans across the region along the way.
The challenge: big ambition, bigger competition
Badge Clothing came to the table with a strong offering, a clear identity, and the kind of experience that only comes from years in the industry. What they needed was a way to present all of that properly, both online and in-store.
The challenge was making sure everything felt consistent. A customer browsing online should get the same impression as someone walking into the shop. Clean, modern, premium, and easy to navigate.
At the same time, the practical side had to work just as well. Stock, sales, and systems all needed to line up without creating extra work behind the scenes.
So, what exactly did we do?
We got the coffee machine whirring, put our heads together, and designed and developed a completely bespoke e-commerce website. And not just any website, but one that was built around Badge Clothing’s day-to-day operations.
Alongside that, our properly brilliant print team handled signage and in-store graphics across both locations, helping bring the brand to life in a way that feels consistent from the shop floor to the checkout page.
Web: a storefront that never closes
The website was built from the ground up, designed specifically around how Badge Clothing operates rather than trying to cram their business into an off-the-shelf template.
A key part of that was integrating the site with their EPOS system, keeping stock and sales aligned across online and in-store, making life a lot easier when managing a busy retail operation.
From a user point of view, the focus was on keeping things straightforward. Clear navigation, well-structured categories, and dedicated sections for both the Sunderland outlet and Metrocentre flagship store all help customers find what they’re looking for quickly.
We also factored in payment flexibility, with options like PayPal and Clearpay built into the site.
The site also happens to be home to 28 different brands, including Boss, C.P. Company, Stone Island, Ralph Lauren, Lacoste, and so many more.
To support this, we delivered full copywriting across the site, including snappy category descriptions, company pages, and keyword-researched blog content. This gives the site substance behind the visuals and helps improve visibility in search.
Print: making sure the stores live up to the hype
Once the website was in place, our print team took the reins to deliver a whole host of goodies for the physical side of the business.
For the Metrocentre flagship store, we handled both internal and external signage, making sure the brand stands out from the moment customers approach the store. Inside, we installed lightboxes with fabric graphics to highlight products and add some real depth to the space.
We also applied architectural vinyl wraps across shelving and point-of-sale areas, helping create a clean, consistent look throughout the store.
At the Sunderland outlet, we delivered exterior signage designed to keep things aligned across both locations.
Alongside the larger elements, we produced a range of printed materials to support day-to-day retail and key campaigns. This included receipt wallets, thank you cards, gift vouchers, till standees, and window graphics for sale periods like Black Friday.
We also supported the launch of the Metrocentre store with printed materials for the opening event, making sure everything was in place for a strong first impression.
The result: a brand that shows up properly, online and in-store
Badge Clothing now has a retail setup that feels consistent wherever customers interact with it. Whether they’re indulging in some weekend retail therapy or wrapped up on the sofa with a cuppa.
The website provides a smooth, reliable shopping experience, while the in-store signage and print bring the brand to life in a way that matches the quality of the products on offer. Everything connects and just makes sense. And in a market like this, that goes a long way.
Stop blending into the digital background. Whether you need a high-performance custom build like Badge or a streamlined storefront to get moving fast, TVG builds the retail engines that drive sales. Reach out today, and let’s start scaling your online presence. Drop us a line to get the ball moving.