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Why Signage Still Matters

Published 04th August 2021 | Signage

You may be thinking that the digital age has destroyed any chance of the marketing world seeing a print revival, but print still holds potential in areas where digital media falls short.

How many signs did you notice on your way to work this morning? How many directional signs did you follow when you went on holiday this summer? Printed media is everywhere, it is a tried and tested marketing method that allows you to advertise your business anywhere (without getting lost on the over-saturated web), and provides viewers with information, directions and advice that is both powerful and un-scrollable.

Read on for six key reasons why you should incorporate signage into your marketing strategy:

It’s an all year round solution

While blog posts benefit from immediacy and being irresistibly clickable, they are relatively short-lived in the fast-paced online world. A high quality sign can stand the test of time, and when positioned in a key location, it can reap rewards for your business and increase your visibility all year round, regardless of what is trending on the web.

It’s cost effective

After the initial investment in Team Valley Printers and Signs premium design and installation services, there are little to no costs in the maintenance of your marketing solution. If you aren’t in a position to pay for SEO and web maintenance, you should not pass up the opportunity for a printed product that offers around the clock advertising for your business.

It increases sales

Did you know that 60% of businesses who updated or installed new signs saw a 10% increase in their sales? Point of sale merchandise, window graphics and internal and external signage are attention-grabbing and have the potential to entice customers into deals and offers that they otherwise would have overlooked.

It’s all about Location, Location, Location

Placement is paramount. Well positioned signage is a great way for driving foot traffic to your brick-and-mortar store. When choosing signage for local marketing purposes, getting the viewing height right, thinking strategically about your surroundings (making sure the area isn’t too visually busy or distracting), and determining the areas that have the highest traffic and potential will result in signage success. Our team at Team Valley Signs can help you choose the best position for your design.

It creates consistent branding

First impressions count. So does consistency. By using the same colours and fonts and maintaining a theme throughout your banners, storefront signs and large format products, you will cement the brand identity in the minds of passers by.

It shows professionalism and company credentials

High quality signage is a great way to show that your business is authentic and trustworthy. While a strong digital presence is important, creating a physical and tangible connection through printed media can act as a reassurance for new and potential customers.

What’s next?

Here at Team Valley Group, our Printers and Signage teams are more than just manufacturers of high quality printed media, we also have a talented design team. If you are concerned about consistent branding or you need a striking logo that will turn a few heads, our graphic designers can create a stand-out image that will make you think twice about relying solely on digital media for your marketing. Contact us to find out what we can offer you and your business.