We were delighted to work with Joanne at North East Equity Release to rebrand her financial services business.
As an established, independent financial services business offering quality professional advice and first-class service to all clients, Joanne wanted to create a new brand that was reflective of her approach; honest, warm, and welcoming, and ultimately focused on delivering what her clients are looking for. Working closely with one of our most talented graphic designers, four initial options in a range of colour palettes were created.
Continuing to work closely with Joanne, our web team designed and developed a new user-friendly website. The new site is easy for visitors to navigate, allowing all information to be located quickly and easily.
The new branding looks fresh and modern and reflects Joanne’s nurturing approach whilst focusing on growth and maturity.
Following the launch of the new brand and website, we have featured the business in our printed publication, The Advertiser.
After carrying out an audit and discussing the key digital touchpoints that needed to be established, our marketing team set to work creating and managing North East Equity Release’s social media platforms to educate and inform potential customers of the services on offer. Working closely with Joanne and keeping up-to-date with the changing equity release market through monthly marketing meetings, our marketing team continue to create content strategies and monthly blogs to boost the brand’s SEO and demonstrate Joanne’s industry knowledge.