H2O
Inspiring a high-end bathroom supplier to make waves online
- Brand
- Marketing
- Website
H2O Bathroom Design Co. is where high-end meets high design in the world of luxury bathrooms. They provide the premium fixtures, fittings, furniture, and accessories to create truly iconic and stylish spaces.
The challenge: a website bogged down by an outdated design
Before reaching out to us, the brand was facing a major digital disconnect. H2O’s old website failed to reflect the high-end luxury they championed, a bit like serving caviar on a paper plate!
Broken images haunted the homepage, and the website was riddled with incorrect and outdated information.
To avoid damaging H2O’s brand rep, their online presence needed an intervention, a digital detox, and a whole lot of design CPR.
So, what exactly did we do?
First things first, we gave their brand a refresh, stripping it back to a classically cool vibe so that it was less fussy faucet, more timeless tap. We also curated a new, refined colour palette to complement their premium product range.
We also went beyond the digital realm and jazzed up their stunning showroom with stand-out signage.
Since then, we’ve hopped on board for some ongoing social media management and marketing.
Consider it a full digital bathroom renovation, leaving them with a website and online persona that finally matches their showroom pizazz.
Polishing the porcelain
For H2O Bathroom Co., it wasn’t just about getting their website afloat; they needed a marketing partner that could translate their established reputation for luxury into a watertight digital narrative.
Here’s the lowdown on how we took H2O Bathroom Co.’s drained digital presence and set the stage for amplified brand resonance and deeper customer engagement.
Logo & branding: letting the luxury speak
We developed the new H2O brand so that it channels a stripped-back, classic style that speaks the same visual language as the heavyweight luxury bathroom brands they supply – think Villeroy & Boch, Keuco, and Burbidge levels of understated cool.
To let the inherent luxury of their products truly sing, we deployed a razor-sharp monotone palette.
Website design & development: a whirlpool of immersive visuals
Our web team embraced the new monotone palette to set the ultimate stage for the rich lifestyle images and crisp, professional product photography, letting the beauty of the products steal the show.
Navigating the site is pure flow – intuitive, seamless, and designed to immerse you in H2O’s world of luxury.
The site features a dedicated Brands section, a curated showcase of the design powerhouses H2O partners with. Here, the individual identities and signature collections of luxury titans like Villeroy & Boch, Keuco and Burbidge are given the spotlight they deserve.
Marketing: keeping socials flowing
With the new website up and running, we then took command of their social channels, curating a feed that’s pure design inspiration, turning casual scrollers into luxury connoisseurs. This is fuelled by fresh design photos and immersive video content that transport viewers into H2O’s showroom and stunning bathroom concepts.
Keeping their digital flagship sharp is a priority, and we proactively update the website with stunning case studies and new collections. To truly capture the H2O essence, we’ve orchestrated high-impact content shoots, creating visuals that resonate with their clientele.
Print: making a splash beyond the screen
Moving into the real world, H2O’s physical presence also got our full attention. At their Team Valley showroom, we tackled the signage, giving the exterior a smart refresh and applying contra vision to the windows for a touch of visual flair.
Inside, we installed sharp signage with CAD-cut foamex lettering and applied printed vinyl to doors for a cohesive brand experience from the moment of arrival. We also produced some rather nifty point-of-sale materials, including offer posters and informative swatch boards for their vanity units.
Sustaining the sophistication
Our collaboration with H2O continues to grow and develop. We manage their social channels with an eye for design inspiration, turning casual scrolls into genuine interest. Their website remains a central hub, consistently updated with compelling case studies and their latest, covetable collections.
And, as our work on their showroom demonstrates, we’re adept at translating their brand ethos into impactful physical experiences. Think of us as the detail-oriented partner ensuring every facet of H2O’s marketing – digital or otherwise – reflects the high-end quality they’re all about.